This is a topic that’s in debate and to be honest with you, there’s really no one definite answer. Nevertheless, (love using some good vocabulary/transitions words sometimes) I will tell you what I personally think.
First of all, what does specializing mean? When I first started, I did family, children, newborn, senior, small events and then weddings. I loved it all at first, but then when I tried to focus on marketing, I felt overwhelmed. I’ve decided to get into weddings end of April, and until then I was focusing only on portraits and was doing pretty well. I was busy almost every other weekend, but wedding is totally different. This was kind of same as trying to eat 10 different types of food at the same time, and then not being able to enjoy either one, and having a hard time digesting each one. Not such a good example, but that’s how I feel. I know, I always use food as a reference.
Then I really started thinking about my approach, strategies, and what I enjoyed the most. Finally, only a couple of months ago I realized that I really enjoy shooting weddings, and children. Seniors are fun too, but newborn sessions? Not me. There was still a big questions, now what? How do I market myself? What is my brand. Then Julie Story came into my life as a blessing. She helped me focus solely on my brand, and finally I have a focused brand now.
Now my main focus is wedding. Marketing and business side of wedding is very overwhelming, but I am able to focus on that now since portraits are not one of my primary focus. Of course I will shoot portraits, but won’t market myself for it.
Since I’ve narrowed down my focus, I can really think about who’s my ideal client? Budget? Location? Ideal wedding?
There are a lot of super man and women out there who are capable of focusing on all different parts of photography and still rise above others. If you are one of them then go for it, but if you are like me, then think about it carefully, what do you enjoy the most? Then think about branding. I’ve learned a lot about branding, I will share more about branding soon.
Can’t believe 2 nights ago I didn’t know what to write about, and now I am on a roll. I think since I am a teacher and love teaching what I know, if I focus on educating others then I will have enough to write about. I would suggest finding out what’s your strength, who are you. Then focus on topics related to that side of you. Let’s see how it goes.
Here’s an image from my first styled shoot.